The Economics of Music
This book offers a concise, rigorous presentation of the economic fundamentals of the music industry in particular and the music economy in general. It highlights the economic principles that govern the music business as an economic good protected by copyright law. The book examines the core sectors of the industry publishing, recording, live music and secondary markets such as advertising and merchandising and shows how they operate together. It includes analysis of the income streams of musicians and the wider music lobby. The impact of digitization and the economic relevance of new digital formats is given special attention download services, streaming platforms, mobile music providers, cloud music services as well as music recognition and recommendation systems are all discussed.
The book shows how a combination of established publishers (Universal, Sony/ATV, Warner/Chappell), new promoters (LiveNation), and a new generation of music providers (Apple, Google, Amazon) has created a heady mix of competing and collaborative economic models. Throw in the problem of piracy and ever changing consumer behaviour and, the author shows, we have one of the most dynamic and fascinating buisness sectors in the world.
2. A short economic history
3. The microeconomics of music: music as an economic good
4. The economics of music copyright
5. The markets for music: publishing
6. The markets for music: recording
7. The markets for music: live music
8. Secondary markets
10. The economics of the digital music business
Peter Tschmuck is Professor for Cultural Institutions Studies at the University of Music and Performing Arts in Vienna. He also teaches courses at the University of Economics and Business Administration in Vienna, at the Danube-University in Krems, the University of Music, Drama and Media in Hanover, and at the Zeneipari Hivatal in Budapest. His books include Creativity and Innovation in the Music Industry (2nd edn, 2012) and Music Business and the Experience Economy (2013). He is Editor of the International Journal of Music Business Research.
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