Fabio Cassia, Matteo Ferrazzi
The automotive sector represents more than a simple industry. It embodies the economic and technological power of nations, the lifestyle and consumption patterns of societies, the dynamics of urban and territorial development, and acts as a national barometer of economic success and failure.
This book explains how the car industry works and analyses the challenges both for the sector and for the economies that rely on the industry for jobs, growth and innovation. It explores an industry that has been under severe pressure in industrialized countries for many years – factories have closed, jobs have gone and brands and manufacturers have disappeared – yet world production has never been higher, reaching new peaks annually.
The authors investigate how western and Japanese manufacturers still dominate the market, despite the challenge posed by Korean, Chinese and Indian competitors. They examine how changing environmental policies and consumer preferences are moving the industry towards electric vehicles; how usage patterns are evolving, favouring car-sharing; and how advances in electronics and digitalization are set to further reshape the sector with autonomous and self-driving vehicles.
The book offers readers a short, non-technical guide to the workings of a fast-moving industry that remains of huge importance to both national and global economies.
1. The automotive industry: a source of technological and managerial innovation 2. Automotive production: how and where 3. Demand: new consumers at the doorstep 4. Marketing strategies: how supply meets demand 5. The car of the future Conclusion
Fabio Cassia is Associate Professor in the Department of Business Administration at the University of Verona.
Matteo Ferrazzi is currently manager of a leading financial institution. He has been a researcher at the Italian think tank Prometeia and Senior Economist at UniCredit. He is also Adjunct Professor at the Catholic University in Milan, and the author of various books and publications concerning Central Eastern European economies and the manufacturing sector. He holds a Master Degree in Economics from Bocconi University.